Top Marketing Services Headline that a Marketer should be aware of ( March 19, 2020)

Campaign and Advertising News

1. #OYO has come up with the #RahoMast campaign that features how customers use their rooms, apart from official/work trips. This is the latest attempt by Oyo to attract customers for purpose other travel. Oyo’s in-house team worked on the creative. Watch
2. #YesBank published ads in leading Newspapers reassuring its customers that its back to normal business.
3. #Luminous latest campaign features its long time brand ambassador #SachinTendulkar. The campaign conceptualized by 82.5 Communication highlights the longevity of its inverter batteries. Watch
4. #Adidas has launched the #FasterThan campaign which showcases women in sports. The film features Saikhom Mirabai Chanu who holds the title of world champion in weightlifting. Adidas is running the same campaign theme worldwide. Watch
5. #Wrogn has signed AB de Villiers as the brand ambassador for its new activewear line. Virat Kohli has been associated with the brand since its inception.
6. #Rollick Icecreams have come up with their latest ad campaign #ExpressEveryJoyWithARollick. The campaign shot and dubbed in Bengali, Hindi, and Odia will cover TV, Print, Outdoor and Digital focusing on the markets of Bengal and Odisha. The campaign has been conceptualized by Prime Focus Technologies. Watch
7. #DSPMutualFund has launched a #Covid awareness campaign in Mumbai through Out of Home advertising which includes Bus Shelters, Hoardings, and Buses. The campaign is being managed by Milestone Brandcom.
8. #OnePlus changes its brand logo.

Agency News

1. #L’Oréal India is inviting media pitches from agencies. #Wavemaker is the current media agency.