Top Marketing Services Headline that a Marketer should be aware of (May 6th, 2020)

Campaign and Advertising News

1. ITC Engage in collaboration with Orienta cine advertising has launched a unique lift branding campaign displaying the feature of it’s On 2-in-1 perfume. On 2-in-1 perfume has come up with a new feature of providing two different fragrances in a single pocket perfume pack, relating to different moods, situations, and places. View Here
2. SBI has launched a new voice-enabled interactive ad to promote banking from home. The ad has been developed by mCanvas, iProspect India. The ad speaks about SBI’s app YONO – You Only Need One, an integrated digital banking platform. Watch Here
3. Sensodyne recently launched a brand campaign #ForTheLoveOf with an idea of making you fall in love with your favorite foods all over again. The campaign, #ForTheLoveOf showcases visuals of some of the most loved hot and cold food/beverages that could be created at home and enjoyed as we stay safe home. Watch Here 
4. Mondelez India has launched a limited-edition of Cadbury Dairy Milk ‘Thank You’ bar in recognition of the spirit of the country’s unsung heroes during these difficult times. The Thank You’ bars have been launched in eight different languages – English, Hindi/Marathi, Gujarati, Bengali, Tamil, Telugu, Kannada, and Malayalam. View Here
5. Nihar Shanti Pathshala Funwala has launched a campaign initiative ‘Padhai Par Lockdown Nahi’- with an aim to ensure students in rural India can keep learning English even at home through the ‘Phone Uthao India ko Padhao’ program that was launched last year by the brand.

Agency News

1. Performics India has recently won the digital media and analytics mandate for Mobile Premier League (MPL), a mobile e-sports platform. Perfomics India has also recently won the mandate for Cred, Udaan and the commerce mandate for ITC’s foods division.