Top Marketing Services Headline that a Marketer should be aware of (May 7th, 2020)

Campaign and Advertising News

IKEA in its new ad film encourages people to reimagine their homes during the lockdown. The 20-sec ad film ‘A home full of possibilities’, shows us snippets of how we can reinvent our homes and locked-in lives to whatever form we like. Watch Here
Adidas in its latest ad film ‘Ready for Sport’ aims to inspire hope and optimism for a return to sport post-covid-19. The voiceover in the ad film has been done by Adidas employees. Watch Here
Himalaya Drug Company in its new digital ad campaign #ThePurestGreeting is promoting its range of hand wash and sanitizers. The ad features greeting through Namaste which also allows people to follow social distancing norms to avoid the spread of Covid-19. Watch Here
On the occasion of World Hand Hygiene Day on May 5th, Savlon’s #SwasthMission campaign rolled out an initiative called ‘chain of protection’. The initiative conceptualized by Ogilvy consists of a film featuring Boman Irani and shows children and adults sanitizing their hands and passing on the sanitizer to a friend. The hand sanitizer is passed from one screen to the other to virtually build the chain of protection. Watch
Nihar Shanti Pathshala Funwala, an initiative of Nihar Amla Hair Old brand has launched a campaign ‘Padhai Par Lockdown Nahi’. As part of the campaign, the brand is inviting urban consumers to volunteer just 10 minutes of their time a week and help rural students practice spoken English through phone conversations. Visit

Mumbai-based Curry Nation Brand Conversations Pvt Ltd has been awarded the integrated creative mandate for EVA fragrances.