Top Marketing Services Headline that a Marketer should be aware of (May 8, 2020)

Campaign and Advertising News

1. Lenskart launches a social media campaign using customer testimonial on how the brand helped its customers even during the lockdown.  Watch
2. Bausch & Lomb, the leading contact lenses and lens care solution brand in India, in its new digital campaign #EyeSeeBetter has released a series of images and videos on its social pages. The videos have simple eye exercises and eye care tips. The campaign is based on the insight that people are spending much more time now on screens at the time of the lockdown and that strain the eyes. Visit
3. Voltas Beko has launched a digital campaign #IAmEnough for this Mother’s Day. The 3-minute video has been conceptualized by Momspresso, a parenting platform, and highlights the challenges a single mother faces in raising her kids. Watch
4. On the occasion of Mother’s Day, Dabur Amla Hair Oil has launched its digital campaign #DaburAmlaChampiMoments. The 1 min 20-sec video has been conceptualized by Ogilvy and brings out time spent by mother and daughter together during the lockdown. Watch
5. On the occasion of World Athletics Day, Fastrack launched a new digital campaign for its latest product Reflex Beat. The campaign has a 30-sec promo video, a fitness challenge on its social page, and a special offer in collaboration with Healtifyme.  Watch Video   Watch Challenge
6. Axis Bank has launched a digital campaign #ZindagiRaheOpen. Conceptualized by Lowe Lintas the 1min 30-sec video highlights the role of bankers played during the lockdown to ensure financial continuity. Watch
7. Vodafone has launched a video on its digital platform showcasing how social distancing is making friendship stronger. Conceptualized by Ogilvy, the 1 min 30-sec video shows seniors connecting over video calls on the Vodafone network. Watch
8. On May 6th, The Hindu Newspaper came up with a print ad “All it took was a microscopic organism to make us more human. Conceptualized by Ogilvy #KeepTheHabit copy urge the users to maintain many good habits developed during the lockdown like talking to parents, respecting healthcare workers, and domestic help.

Agency News

1. The United Nations COVID-19 Response Creative Content Hub has selected two entries of 22feet Tribal for showcase and download. UN and WHO had called for creative entries that could help educate people about COVID and it’s preventing its spread. The entries that got selected are ‘Everyday World Heroes’ an image highlighting the importance of social distancing and ‘Saving Sumbo’ a simple Yes and No online game where the player has to save Sumbo from Corona.